In late autumn 2024, we partnered with NYC-based streetwear brand HIDDEN NY for their first expansion into the music space. The HIDDEN NY x AIAIAI limited-edition collection blended our dedication to high-quality sound with HIDDEN NY’s signature aesthetic. Originally launched as a digital mood board before evolving into a full-fledged cultural brand, HIDDEN NY applied its signature white and green palette to exclusive releases of Tracks and TMA-2 headphones, along with a highly limited batch of UNIT-4 monitors.
This collaboration reinforced our legacy of working with influential artists and brands, following previous partnerships with Ninja Tune, Stones Throw, Carhartt, COLORS, and Places+Faces. By aligning with HIDDEN NY, we strengthened our position at the intersection of music, lifestyle, and cultural innovation—continuing to push the boundaries of audio technology while staying deeply connected to the creative communities that inspire us.
We’re looking forward to expanding our partnerships even further in 2025, with more projects on the horizon.
Posted on Mar 19, 2025 in Community