AIAIAI ·Sustainability



With responsible design we minimize the risk of our products becoming obsolete. With carefully selected materials we reduce our environmental impact. Designed to last is our commitment.

Designed to Last

In a world of fast fashion and short lived trends, we feel a great responsibility of creating a product that surpasses trends and tendencies. By designing our products far beyond trend-driven aesthetics and with the ability to upgrade as technology or the user evolves, we extend the functional lifetime and create less waste for the planet. We consider our product to be timeless, and the only pair of headphones you’ll ever have to buy.

Responsible Materials

We continue to innovate and seek out new recycled and less harmful materials. Thereby contributing to both removing waste from the planet and minimizing our carbon footprint. Now in 2021 we have focused our innovation in audio product design by implementing responsible materials for each component of the headphones, ranging from sustainable Alcantara for ear pads to recycled materials for speaker units.

Since 2010, with the launch of the TMA-1 headphone, we have been committed to doing things better. Responsible design is a foundational principle across all our products and our packaging. We have come a long way, but we are just getting started.




By analyzing our product CO2 footprint, it was clear that packaging was still a big contributor. We therefore started a process at the end of 2019 to find much better solutions for packaging.

The result was launched in the summer of 2020, with our upgraded packaging made completely from recycled materials, reducing the CO2 footprint by more than 60%. Further, by also minimizing dimensions and weight, the total packaging CO2 footprint is reduced by 80%. 

The total reduction adds up to more than 20% for product and packaging together.




As part of our journey towards being a more responsible company with a more responsible product, we are constantly educating ourselves on the matter of responsibility and sustainability, so why not share this knowledge with you, we asked ourselves. As a result of that, here is a collection of articles we are sharing here on our sustainability page.


At AIAIAI we are working on improving the repairability of our entire product line by incorporating DfD in our design and development processes. Thus ensuring that the end user can keep the product in the circular loop. 


After analyzing our overall CO2 footprint, we realized that our packaging was a major contributor due to the conventional aluminium and LDPE materials being used and overall weight.


When choosing a material for cushioning a pair of headphones, several factors are of importance, comfort, aesthetics, durability and sustainability.


Modularity has been a crucial feature for AIAIAI since the TMA-2 product line launched x years ago. With part modularity we enable the user to change, customize or replace parts of their TMA-2 headset. Headbands, speaker units, earpads and cables can easily be changed for different use cases.

Repair guides

With repairment we make an effort to reuse what we already have. We are releasing repair guides for our TMA-2 headphones to help extend the lifetime of our products.


With our continued investigations and work on responsible product life cycles we aim to produce products with responsible materials and keep every product in use as long as possible. Thereby minimizing environmental impact from manufacturing and creating less waste for the planet with extended longevity.




Why Modular Electronics Matter, Even After High-Profile Failures. Audio design company AIAIAI believes modularity has a place in electronics. Here’s why according to Fast.Co.

TMA-2 Builder



Build your own headphones with the TMA-2 builder and get the exact sound and comfort you prefer.