With sustainable design, modular functionality, and recycled materials we extend the longevity of every product, and create less waste for the planet - designed to last.
Driven by a sustainable design philosophy since 2010, and informed by a heritage of Scandinavian design, we create products far beyond trend-driven aesthetics, extending the longevity of every product.
Our fundamental belief is that life is rarely static. Modularity introduced in 2015, serves the highly nuanced expectations and needs of discerning audio consumers. With the ability to upgrade and expand as technology or the user evolves, we extend the functional lifetime and create less waste for the planet.
Since 2010, with the launch of the TMA-1 headphone, we have been committed to doing things better. Sustainability has since been a key aspect of our design and development process, and we still believe we are only just getting started.
By analyzing our product CO2 footprint, it was clear that packaging was still a big contributor. We therefore started a process at the end of 2019 to find much better solutions for packaging.
The result was launched in the summer of 2020, with our upgraded packaging made completely from recycled materials, reducing the CO2 footprint by more than 60%. Further, by also minimizing dimensions and weight, the total packaging CO2 footprint is reduced by 80%.
The total reduction adds up to more than 20% for product and packaging together.
In 2020, we continue our innovation in sustainable audio product design by seeking out, and implementing recycled materials for each component of the headphones, ranging from sustainable Alcantara for ear pads to Ocean Plastic for speaker units.
During the year we have invested in a new manufacturing setup, and by the end of the year, we are capable of implementing recycled plastic in our headphones reaching a total of 50% reduction in CO2 footprint.
Repairment is an essential part of our collective mission to do things better. Building on our efforts on International #RepairDay we are releasing Repair Guides for TMA-2 to extend the lifetime of our products.
Why Modular Electronics Matter, Even After High-Profile Failures. Audio design company AIAIAI believes modularity has a place in electronics. Here’s why according to Fast.Co.