Since the launch of our first headphones in 2010, we have been dedicated to responsible product design. We've come a long way and we are just getting started.
Since 2010, beginning with the TMA-1 headphones, responsibility has been at the heart of our design philosophy. We create products with longevity and modularity in mind, allowing you to seamlessly upgrade as technology and your needs evolve, ultimately extending the lifetime of our products.
We persistently innovate, utilizing superior materials like Alcantara® or vegan leather for ear cushions, and incorporating recycled materials into our speaker units and packaging. Our commitment to reducing our carbon footprint and minimizing waste contributes to a healthier planet.
Our commitment to responsible design helps prevent product obsolescence while minimizing environmental impact through carefully selected materials. Designed to last is our promise.
Through Remixed, we collaborate with you to extend our products' lifespan. Offering lifetime trade-ins and resales, we keep our products in circulation and reduce environmental impact. Join us in keeping your headphones playing.
In 2021, we incorporated 30%-50% recycled plastics in select products. We aim to achieve 100% recycled plastics by 2023.
In 2020, we transformed our packaging using only recycled and recyclable materials, achieved Cradle-to-Cradle certification of the sleeve, and optimized the design for a smaller form factor, resulting in an 80% reduction of our CO2 footprint.
By promoting repair, we strive to reuse existing resources. We're releasing repair guides for our TMA-2 headphones to help extend their lifespan.
With our continued focus on product life cycles, we aim to make products with responsible materials and maximize their usage. Our goal is to minimize our environmental impact and generate less waste through extended product longevity.