AIAIAI joins forces with 240kmh

AIAIAI has joined forces with 240kmh, the Spain and Germany-based record label and creative collective founded by Adrián Mills. As originators of the Face 2 Face Digital concept, 240kmh are at the absolute forefront of a new high-velocity sound, currently sweeping across the world and taking over increasingly larger clubs, arenas and festival stages with their unmistakable groove, tempo and color.

240kmh has carved out a unique space in the global underground by blurring the lines between raw urban music and high-intensity electronic production, creating a culture that is as much about community as it is about the dancefloor.

By merging AIAIAI’s design-led philosophy and desire to uplift the next generation of music makers, with the raw, fast, genre-blurring energy of 240kmh’s artists, community and events, this partnership acts as a bridge for a new wave of music, where the precision of techno meets the storytelling of the urban scene. It is a partnership built on the friction of different cultures, creating something entirely new.

Kicking off this year-long collaboration was the AIAIAI x 240 x Rimas Music Camp, a series of creative residencies in Madrid this past February and March, where we brought established artists and the next generation of disruptors together in the studio to see what happens when those worlds collide. Hosting over 50 artists across both camps, this incubator was designed to force the friction and fusion between electronic and urban sounds into something unexpected and forward-thinking.

We caught up with 240s Pablo Vázquez to chat about the camp, and what the future holds for electronic music. 

240kmh has become the definitive voice for the new high-velocity sound across the globe. What was it about AIAIAI’s philosophy that felt like the missing piece for this specific collaboration?

For us, AIAIAI felt like a very natural fit because their philosophy is closely connected to the same values that drive 240KM/H: innovation, authenticity, and a real connection to what is next. Their products are not only high quality from a technical point of view, they also live very close to new movements, new scenes, and the most forward-thinking side of music culture. That was important for us.

This collaboration was never just about headphones. It was about building an environment where artists from different worlds could create with the right tools, in the right conditions, and with a partner that truly understands modern music culture. In that sense, AIAIAI was the perfect missing piece.

You are operating at the intersection of raw urban storytelling and fast, groovy techno. Why is it vital to bridge these two worlds right now, and what do you think this hybrid genre represents for the future of club culture?

Because these two worlds are already living side by side in the real tastes of young people today. Electronic music and urban music have often moved in parallel, but culturally they are much closer than the industry sometimes wants to admit. The new generation listens without boundaries. They don’t care about old genre walls in the same way.

For us, this camp was about building a bridge between two industries that have been coexisting for a long time without fully connecting. That bridge responds to a real social demand that has not yet been fully satisfied. This hybrid represents freedom, energy, identity, and a new kind of club culture that is less purist, more emotional, and more open to collision. We believe the future belongs to projects that understand that music culture is no longer linear.

Looking back at our Music Camp residencies in February and March, we brought together over 50 artists, from established icons to the next generation of vocalists. What was the most surprising moment of friction you witnessed in the studio when those different creative worlds were forced to collide?

The most interesting friction was actually seeing how quickly it turned into understanding. At the beginning, there were obvious differences in language, rhythm, process, and even the way artists approached a session. Some came from a much more instinctive writing culture, others from a more technical and production-driven background.

But that tension was exactly what made it special. The surprising part was realizing that what seemed like friction at first was often just two creative languages trying to find a common pulse. Once that happened, the sessions became incredibly powerful. You could feel that something genuinely new was being born in the room.

Looking ahead to the rest of the year, how do you want this partnership to change the trajectory of the artists who pass through your ecosystem?

We want this partnership to open doors and expand possibilities. Not just by giving artists visibility, but by giving them context, tools, and the confidence to step outside of their usual lane. If an artist leaves this ecosystem with a broader vision of what they can create, who they can collaborate with, and where their sound can travel, then the partnership has already done something meaningful.

A lot of the joints that came out of the camp have real international potential. These are records that can travel. The goal is that this experience becomes a catalyst, something that pushes careers forward and helps artists understand that their sound can connect far beyond their own scene.

Rumor has it there is some more to come from this collaboration. Where should people be watching to stay on the inside track?

People should definitely keep an eye on the official 240KM/H channels. All the music created during the camp will be brought together in an EP, which will be released through our official platforms. We’re planning amazing things with AIAIAI but I can’t tell any more for the moment.

This is only the beginning. What happened in the studios at Rimas Music in Madrid was the starting point for something much bigger, and the songs that came out of those sessions are going to be heard all over the world.

Artists in Attendance:

DVAID (240KM/H)

GIO (240KM/H)

WILDERÍCH (240KM/H)

HUMAN ERROR (240KM/H)

MIRANDA (VOCALIST)

NADAL015 (VOCALIST)

SEXI (VOCALIST)

EL BUGG (VOCALIST)

BABY LOUD (VOCALIST)

D. PALERMO (VOCALIST)

SUPERRESERVAO (VOCALIST)

H1PNOSIS (PRODUCER/DJ)

QUINCE (PRODUCER/DJ)

MAUVETRIP (PRODUCER/DJ)

ZHOU (PRODUCER/DJ)

PABLO185 (VOCALIST)

ONLYLBLACK (VOCALIST)

TASUIK (PRODUCER/DJ)

BLUNTZ (PRODUCER/DJ)

JOWSANZ (PRODUCER)

REITZE (VOCALIST)

XEMA FUENTES (PRODUCER/DJ)

YUNG NICK (PRODUCER)

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