In late 2019, we recognized the need to address the significant contribution of packaging to our product's CO2 footprint, primarily due to the use of conventional aluminum and LDPE materials, as well as the overall weight and dimensions. This realization prompted us to develop more sustainable packaging solutions using environmentally-friendly materials.
We focused on replacing conventional materials with sustainable alternatives, such as 100% recycled plastics and FSC certified paper from responsible sources. Additionally, we optimized the dimensions and weight of our packaging to reduce waste and significantly lower our carbon footprint.
We successfully introduced our new sustainable packaging in summer 2020, incorporating the following environmentally-friendly features:
By incorporating these sustainable elements, we managed to reduce the carbon footprint by over 60%. Furthermore, the optimization of dimensions and weight led to a total reduction in packaging CO2 footprint by 80%.
We recommend recycling the packaging as paper, cardboard, or plastic, depending on local recycling facilities. Below please find the environmental labels per EU directive:
Black plastic bags: LDPE, material code 4
Sticker on plastic bags: Recycle as paper+plastic, material code 81
Included only in select products where necessary:
Product manual: Recycle as paper, material code 22
Transparent bag for charging cable: CPE, material code 7
Woven bags for speaker units: PP, material code 5
Anti-moisture bags with activated carbon: Carbon, code 50
Since the launch of our first headphones in 2010, we have been dedicated to responsible product design. We've come a long way and we are just getting started. If you’ve ideas on how we can do better, we’d love to hear from you. Please reach out on [email protected].
Posted on Dec 1, 2021 in Sustainability