Since the launch of our TMA-1 headphones in 2010, we have been committed to doing things better. Through sustainable design, modular functionality and recycled materials we extend the longevity of every product, creating less waste for the planet - designed to last.
Driven by a sustainable design philosophy since 2010, and informed by a heritage of Scandinavian design, we create products far beyond trend-driven aesthetics, extending the longevity of every product.
Our fundamental belief is that life is rarely static. Modularity introduced in 2015, serves the highly nuanced expectations and needs of discerning audio consumers. With the ability to upgrade and expand as technology or the user evolves, we extend the functional lifetime and create less waste for the planet.
Even though sustainability has been a key focus for us the last 10 years when designing and developing products, we believe we are only just getting started. This will be an ever-going effort to continuously search for better ways of doing things.
After analyzing our overall CO2 footprint, we realized that our packaging was a major contributor due to the materials being used. We therefore started a process at the end of 2019, to find much better solutions.
The result was launched during Summer 2020, with our new packaging made completely from recycled materials, which has reduced the carbon footprint by more than 60% alone. Furthermore, we found solutions to minimize the size and weight of the packaging and in total we can proudly say we have reduced our packaging CO2 footprint by 80%.
And because our packaging was such a large part of our complete footprint the reduction ads up to more than 20% for the total product/packaging.
In 2020, we continue our innovation in sustainable audio product design by seeking out, and implementing recycled materials for each component of the headphones, ranging from sustainable Alcantara for ear pads to Ocean Plastic for speaker units.
During the year we have invested in a new manufacturing set up, and by the end of the year, we are capable of implementing recycled plastic in our headphones reaching a total of 50% reduction in CO2 footprint.
Why Modular Electronics Matter, Even After High-Profile Failures. Audio design company AIAIAI believes modularity has a place in electronics. Here’s why according to Fast.Co.