With responsible design we minimize the risk of our products becoming obsolete. With carefully selected materials we reduce our environmental impact. We continue to improve, and this is our journey and how we designed our new responsible packaging.

The starting point

After analyzing our overall CO2 footprint, we realized that our packaging was a major contributor due to the conventional aluminium and LDPE materials being used and overall weight. Our old design had simply become outdated, and it was time to rethink our packaging design. We therefore started a process at the end of 2019, to find much better solutions.

We started researching on recycled LDPE materials, with the intent of using it for our bags containing TMA-2 parts. Recycled LDPE (the granulate above) features the benefits of lightweight plastics used in packaging, in particular lightweight plastic film, one of the major uses of LDPE. Thankfully, plastic packaging is becoming increasingly recognized for its contributions to sustainability. The very nature of plastics – lightweight yet strong – makes them ideal for all sorts of packaging and helps minimize the environmental impact of the packaging.

Our Design Process and Materials

The result was a design process focusing on circular economy methodology for bringing down CO2 and preventing waste generation. We went through a thorough process of material investigations and design development to minimize weight, and materials being used was decimated to only recycled LDPE. The result was launched Summer 2020.  With our new packaging made completely from recycled LDPE (low-density polyethylene), which has reduced the carbon footprint by more than 60% alone. Furthermore, we found solutions to minimize the size and weight of the packaging and in total we can proudly say we have reduced our packaging CO2 footprint by 80%. And because our packaging was such a large part of our complete footprint the reduction ads up to more than 20% for the total product/packaging. Check out the final result below, our new and more responsible packaging:


Since 2010, with the launch of the TMA-1 headphone, we have been committed to doing things better. Responsible design is a foundational design principle across all our products and our packaging. We have come a long way, but we are only just getting started.